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Social Media Best Practices

Form a strategy

Why should you have a social media strategy?

1. Clear goals make it much easier to make everyday decisions.
2. You will always know if you are on track and how to adjust your tactics if you’re not.
3. A strategy keeps you focused and helps you define what channels to target and which tools to use.
4. Having an established strategy allows more than one person to participate in the execution of plans.

Social media strategy worksheet

Manage your social media tone

Social media is so saturated with the noise of other brands crying out for attention, and your followers can spot insincerity and self-promotion from miles away. Maintaining a consistent and unique voice will humanize your department/college/organization and encourage others to talk positively about you. What is the tone of your brand? (personal, honest, humble, direct, clinical, scientific, etc.) What kind of language will you use to communicate online? (complex, simple, savvy, jargon-filled, insider, fun, serious, whimsical, etc.)

Build a community online

Work with other official DSU social media pages as well as other well-known social media influencers to get the most out of your social media network. Like, comment, and share posts from those pages and profiles to help create stronger connections to our DSU brand.

Adhere to the same standards of conduct online as you would in the workplace. Laws and policies respecting workplace conduct apply online and in the context of social media just as they do in personal interactions. Do not post content that is threatening, obscene, a violation of copyright or other intellectual property rights or privacy laws, or otherwise injurious or illegal. If you are unsure whether certain content is protected by privacy or intellectual property laws, contact the University Marketing & Communication office.

Use our hashtags so anyone who does a search for those hashtags can find your post. Don’t #spam #with #hashtags or put too many tags on any one post. Our most commonly used hashtags are:







Be mindful of potential copyright and plagiarism issues
When using or posting online material that includes direct or paraphrased quotes, thoughts, or ideas, photos, or videos, always include citations. Provide a link to the original material if applicable.

Copyright 101

Keep your personal and work life separate online

If you also maintain your own personal social media accounts, you should avoid creating confusion over whether or not the account is associated with DSU. If you identify yourself as a Dixie State University faculty or staff member online, it should be clear that the views expressed on your site are not those of the University and you are not acting in your capacity as a DSU employee. While not a requirement, DSU employees may consider adding the following disclaimer to personal social media accounts. “While I am an employee at Dixie State University, comments made on this account are my own and not that of the University.”

Maintain consistency

Possibly the biggest and most critical challenge you’ll have as a social media manager is consistently producing engaging and creative content. The good news is not all of the content you share has to be your own.

Ideas for content you can share

News articles about your department/college/organization or Dixie State University
Posts from other DSU social media pages
Helpful articles from outside sources
Funny, inspiring, or motivational quotes
Posts from followers. Make sure to always give them credit by using a repost button or tagging them in an image you’re sharing.

Ideas for original content

Use daily themes. You can find ones that people are already using or come up with your own. Use themes weekly or on particular days when you need content. Make sure you use the hashtags that go with each theme.
Monday: Motivation Monday, Music Monday, Man Crush Monday
Tuesday: Tuesday Tip, Trivia Tuesday, Tuesday Travels
Wednesday: Wacky Wednesday, Wisdom Wednesday, Woman Crush Wednesday
Never miss a holiday. You can create posts for national holidays and observances as well as obscure ones like Sunglasses Day or Pi Day.
Ask an engaging question.
Ask your followers to “fill in the blank”.
Post a really cool, relevant photo asking your followers to “caption this photo”.
Showcase one of your faculty, staff, or students when they do something cool.
Share testimonials from individuals who have benefitted from your services.
Answer frequently asked questions.
Recommend another page to follow.
Post comics or memes.
Hold a photo contest.
Tell people about any awards you’ve received.
Thank your followers.

Recommended number of posts per week:

Facebook: 3-5x per week
Instagram: 3-5x per week
Twitter: 5-10x per week
Snapchat: 5-10x per week

Responding to posts online