Dixie State University is well on its way from earning university status to achieving university stature. The efforts of our entire campus community have made this possible and contributed to promoting the DSU brand.
A brand is more than a logo or a tagline; it is a representation of who we are and impacts how others view us. It is the promise we make to those who look to us for innovation and excellence in higher education. It is vital that we unite to deliver on this promise, strengthen it, and communicate it to the public.
After much time and dedication, the of ce of University Marketing & Communication has produced the DSU Branding Guide. The purpose of the guide and this condensed summary is to assist campus communicators in maintaining a consistent, uni ed brand identity so our colleges, of ces, departments, and other entities can accurately and proudly represent our great institution.
It is an exciting time to be at Dixie State as we grow in size, relevance, and experience. As we unite behind our university brand, our efforts will elevate each department and strengthen the institution as a whole. Thank you for your support and dedication to the advancement of Dixie State University.
RICHARD B. WILLIAMS PRESIDENT OF DIXIE STATE UNIVERSITY