Athletic Brand Tagline
The athletic brand represents Dixie State Athletics and offers powerful branding opportunities for our institution. The DSU athletic nickname is the Trailblazers and the mascot is Brooks the Bison. The Trailblazer identity is fitting for Dixie State because it embodies our pioneer heritage of hard work, perseverance, sacrifice, and commitment to the community. The Trailblazer nickname is paired with the bison because these animals were America’s original trailblazers, as they stampeded the trails throughout North America that were later adopted by pioneers who used the trails as they migrated west. Our mascot, Brooks the Bison, is named after Dixie’s original Trailblazer, Samuel Brooks, who was the first student at DSU.
When referring generally to a trailblazer that is not associated with Dixie State, lowercase the word trailblazer, but when referring to a DSU Trailblazer, capitalize it. Example: Bison were America’s original trailblazers, and Samuel Brooks was Dixie State’s original Trailblazer.
Building champions in the classroom, in athletic competition, in the community, and in life.