Athletic Brand Positioning Statement

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INSTITUTIONAL BRAND

Positioning Statement

Dixie State University Athletics has a rich tradition of success that has blazed the way for today’s victories. The Trailblazer athletic identity embodies the Dixie pioneering spirit that still drives Dixie’s student-athletes, coaches, and staff to pursue excellence in all areas of life including academic success, integrity, competitiveness, and fiscal responsibility. Dixie State Athletics pushes beyond the status quo and is dedicated to the tradition of blazing forward with honor and strength.

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