Dixie State University

Branding Guide

President's Message

Dixie State University means a lot of things to a lot of people. For many, it’s where they learned lifelong lessons inside and outside of the classroom. To others, it’s where they met their spouses, mentors, and lifelong friends. To others yet, Dixie State is the springboard for their careers. This is why collegiate brands are so powerful and become a part of our own brands.

A brand is more than a logo or a tagline; it is a representation of who we are and impacts how others view us. It is the promise we make to those who look to us for innovation and excellence in higher education. It is vital that we unite to deliver on this promise, strengthen it, and communicate it to the public.

To protect our brand and all the work that has gone into making it strong, University Policy 206 Trademarks and Collegiate Licensing and Policy 148 Branded Publications outline the procedures to follow to properly share the brand with the community and world. Please familiarize yourself with these policies and follow them closely.

Guided by policy 206, the office of University Marketing & Communication (UMAC) has devoted a great deal of time and dedication to the Branding Guide. The purpose of the guide is to assist campus communicators in maintaining a consistent, unified brand identity so that our colleges, offices, departments, and other entities can accurately and proudly represent our great institution.

It is an exciting time at Dixie State as we grow in size, relevance, and experience. As we unite behind the University brand, our efforts will elevate each department and strengthen the institution as a whole. Thank you for your support and dedication to the advancement of Dixie State University.
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RICHARD B. WILLIAMS
President of Dixie State University

About Dixie

Dixie State University’s history goes all the way back to the settlement of St. George in 1857, when leaders of The Church of Jesus Christ of Latter-day Saints asked 38 families to move to the southwest corner of Utah to establish a community and grow cotton. The encampment mall where these pioneers parked their covered wagons, raised their families, and taught their children school lessons is now the center of campus, DSU’s Encampment Mall.

When the community was ready for a more formal college in 1909, The Church of Jesus Christ of Latter-day Saints began construction on the institution, then called St. George Stake Academy. A true community effort, Washington County residents funded $35,000 of the $55,000 project that was built on the corner of Main Street and 100 South. When the academy was ready to open in September 1911, Samuel Brooks was eager to earn an education and spent the night on the front steps so he could be the first student to enroll.

A trailblazer in his own right, Samuel Brooks is who DSU’s mascot, Brooks the Bison, got his name from. Much like Samuel, bison are trailblazers. In fact, herds of stampeding bison created trails all over North America that pioneers later followed and eventually paved the way for the railroad system.

During the Great Depression when the LDS Church withdrew its support of the college, the community acted as trailblazers again, covering the operational costs for two years until the state was prepared to assume ownership. Dixie survived this period of transition thanks to the generous help of the community and their passion for education.

In 1950, when the institution desperately needed student housing, the residents of Washington County stepped in again, forming the Dixie Education Association and purchasing property where student housing would be built. Dixie employees even donated their time and efforts to help with the construction. This dedication paid off when this show of support convinced the state to continue funding the college after it had been ordered to close it in 1953.

Around the same time when it became clear that Dixie would continue to grow and need more space, the community raised money to purchase the six city blocks where pioneers first settled St. George in 1861. By the fall of 1963, Dixie officially moved to its new home.

In the late 1990s, Washington County residents again appealed to the Utah Legislature, this time to petition for the addition of baccalaureate degrees to the college’s associate programs. Thanks to excellent leadership and tireless community effort, Dixie was granted approval to award bachelor’s degrees in business administration and computer science in March.

The college continued to add baccalaureate programs and just two years after celebrating its centennial, Dixie State gained university status in 2013. Made possible with the dedication and support of the Dixie community, university status means expanded opportunities for the storied institution. Today, the university continues to grow, adding master’s degrees in 2018, offering more than 200 academic programs, and educating more than 10,000 students each year.

Dixie State University’s name pays homage to our beautiful southwest corner of Utah, known as Utah’s Dixie. When leaders of The Church of Jesus Christ of Latter-day Saints called families to start growing cotton in Southern Utah, the church reached out to families originally from southern states who had experience growing this crop. These pioneers were the first to call Washington County “Dixie,” perhaps out of habit, but also due to the region’s isolation from the rest of the state, its residents’ commitment to southern hospitality, the fact that cotton was being grown, and the temperate climate that is comparable to that of the South. Even though cotton production halted in 1870, the nickname endured and has been synonymous with Southern Utah for more than a century and a half.

When the institution was Dixie Junior College and students yearned to establish traditions and create an environment commensurate with the nostalgic college experience, they started introducing Confederate symbols and terminology. The university recognizes this was insensitive and a mistake in our otherwise rich history. The use of any Confederate symbols and terminology has been completely terminated. We are proud to be dedicated to blazing new trails of celebrating diversity and inclusivity.

Now as the Dixie State University Trailblazers, our identity pays homage to our pioneer founders and the sacrifices they made. We continue to carry on their tradition of commitment to education.

INSTITUTION NAME OVER THE YEARS

1911 – 1913 – St. George Stake Academy

1913 – 1916 – Dixie Academy

1916 – 1923 – Dixie Normal College

1923 – 1970 – Dixie Junior College

1970 – 2000 – Dixie College

2000 – 2013 – Dixie State College Of Utah

2013 – Present – Dixie State University

Dixie State University is a public comprehensive university dedicated to rigorous learning and the enrichment of the professional and personal lives of its students and community by providing opportunities that engage the unique Southern Utah environment and resources.

LEARNING

Dixie State University prepares knowledgeable and competent learners through effective, active learning practices in a student-centered environment.

ENGAGEMENT

Dixie State University maintains active involvement and positive collaboration with the Southern Utah region to strengthen cultural, economic, and civic life.

OPPORTUNITY

Dixie State University values inclusion, access, diversity, and equity.

STUDENT-CENTERED SUCCESS

Dixie State University provides an affordable education with experiences that develop the academic, professional, and personal lives of all students.

ACADEMIC EXCELLENCE

Dixie State University stimulates learning and critical thinking through rigor, student empowerment, and practical application.

EQUITY AND INCLUSION

Dixie State University creates a community of diverse individuals, ideas, and beliefs, practicing open discourse and collaboration.

ACCOUNTABILITY

Dixie State University promotes working with honesty, transparency, and respect for others while holding ourselves accountable for our actions.

SERVICE LEADERSHIP

Dixie State University emphasizes civic, economic, and cultural engagement with the community.

CREATIVE AND INNOVATION

Dixie State University encourages problem-solving in learning, teaching, fostering new ways of thinking, and researching.

LOCAL AND GLOBAL RESOURCES

Dixie State University incorporates a variety of resources into the educational experience with a special emphasis on the unique local resources.

SKILLS

Students will develop discipline-specific skills and foundational skills in information literacy, quantitative reasoning, critical and creative thinking, inquiry and analysis, teamwork, leadership, and varied modes of communication.

KNOWLEDGE

Students will achieve comprehensive knowledge of discipline-specific areas of study, human cultures, and the physical and natural world through engagement with contemporary and enduring questions.

INNOVATION

Students will synthesize and collaborate across general and discipline-specific studies for creative resolutions of complex and unscripted problems within and beyond the university campus.

RESPONSIBILITY

Students will acquire civic, community, and intercultural knowledge and develop social competence while engaging as responsible, global citizens.

GRIT

Students will develop passion and perseverance toward long-term goals despite significant obstacles.

Institutional Brand

Our institutional brand is the essence of who we are as Dixie State University; consequently, using appropriate brand standards is critical to maintaining and promoting our identity. In this section of the Branding Guide, you will find the institution’s tagline, positioning statement, personality, and key messages as well as visual components such as fonts, colors, and logos that are associated with Dixie State University. Appropriately using these assets not only assists with branding authentically and effectively, but also ensures compliance with DSU Policy 206 Trademarks and Collegiate Licensing and Policy 148 Branded Publications. These policies govern the Branding Guide and as such, the standards established in the guide must be followed.

Dixie State University’s institutional tagline is “active learning. active life.” and portrays the vision, culture, and values of DSU. It highlights the University’s student-centered approach to education and commitment to helping students be involved in the community.

active learning. active life.

A hands-on, individualized learning experience that provides an enriched and active life both in and out of the classroom.

Dixie State University is a premier open-enrollment teaching institution that offers more than 200 academic programs at one of the lowest tuition costs in the Western United States. The University was built upon a rich pioneering tradition of sacrifice, determination, and generosity that is still embraced by the campus community today. With the motto “active learning. active life.” Dixie State provides personalized and engaged learning experiences under the direction of skilled and devoted faculty and staff.

On the forefront of technology, health education, and entrepreneurship, DSU incorporates cutting-edge learning practices across all disciplines. Consequently, students graduate prepared for rewarding careers and enriched lives. Outside of the classroom, students become involved in the community and are shaped through civic engagement and service learning while enjoying the unparalleled opportunities for an active life that accompany DSU’s location, which is set in a beautiful, world-renowned destination.

Our personality is the overarching impression that our brand embodies. Branding opportunities should incorporate these feelings when possible.

ADVENTUROUS

DETERMINED

INCLUSIVE

SPIRITED

COLLABORATIVE

ELEVATED

Key messages are to be employed when communicating on behalf of the University. When creating institutional materials and messaging, determine who the appropriate audience is, decide which key messages will best resonate with them, and integrate those messages accordingly.

VALUE

Dixie State University is a premier open-enrollment teaching institution that offers a quality education in more than 200 academic programs at one of the lowest tuition costs in the Western United States.

ACTIVE EDUCATION

Dixie State University provides personalized and engaged learning experiences under the direction of skillful and devoted faculty and staff members.

INNOVATION

Dixie State University is on the forefront of technology, health education, and business, and incorporates cutting-edge learning practices across all disciplines.

COMMUNITY ENGAGEMENT

Dixie State University is closely connected to its community and focuses on shaping students through experiential, civic, and service learning.

DESTINATION

Dixie State University offers unparalleled opportunities for an active lifestyle in a world-renowned community surrounded by striking landscapes and national parks.

PREPARATION

Dixie State University is committed to overall student success and prepares students for rewarding careers and enriched lives.

TRADITION

Dixie State University is built upon a rich pioneering heritage of sacrifice, determination, and generosity that is still embraced by the campus community today.

When crafting content, be sure to include at least one key message in each piece of communication. When determining which key messages to include, carefully consider the audience and which messages will best resonate with them and most effectively express the purpose of the communication. Dixie State University addresses a wide variety of audiences, but has a core group of stakeholders most frequently reached. When interacting with these audiences, consider employing the following key messages.

PROSPECTIVE STUDENTS

CURRENT STUDENTS

PARENTS

COMMUNITY MEMBERS

ALUMNI

DONORS AND LEGISLATORS

The following fonts are approved to be used in DSU-branded materials. To provide flexibility and accommodate a variety of design needs and spaces, primary and secondary fonts are acceptable to use in all instances.

PRIMARY HEADERS

 
PRIMARY BODY COPY

 
SECONDARY BODY COPY

DSU’s color palette should be used for all institutional materials.

PRIMARY COLOR

 
SECONDARY COLORS

 
OTHER PRINTABLE COLORS

All of DSU’s creative assets may be printed in black and white.

Logos

Dixie State University’s logos may be used on any institutional materials; however, the logo must remain in its original format and cannot be manipulated in any way. To provide flexibility and accommodate for a variety of design needs and spaces, any of the institutional logos, logomarks, or wordmarks are acceptable to use in all instances. All of DSU’s creative assets may be reproduced in any of the primary, secondary, or other printable colors:

INSTITUTIONAL LOGOS

The three-line logo that includes “St. George, Utah” should be used any time the logo is being shared outside of Washington County. If the logo is being shared inside of Washington County, the three-line or two-line logo may be used.

INSTITUTIONAL LOGOS

INSTITUTIONAL LOGOMARKS

INSTITUTIONAL WORDMARKS

ACTIVE LEARNING. ACTIVE LIFE. WORDMARK

LOGOS

To maintain the integrity of DSU’s identity, the logo must be consistently applied in all usages. Logos must be placed on a blank background and are not to be combined with other elements of branding material. The official DSU logo is the only logo approved to represent DSU. Other logos, including depictions of bison other than the approved athletic logo and Brooks caricature, are not allowed. All institutional logos are available for download at umac.dixie.edu/downloads/logos/. University Marketing & Communication offers design services for all DSU departments and offices; however, campus entities are free to create their own materials as long as they follow DSU branding standards. Final designs must receive UMAC approval. UMAC reserves the right to reject and/or eliminate any marketing materials that do not meet DSU branding criteria. To request design work, visit creativeservices.dixie.edu. For artwork approval, visit umac.dixie.edu/uploadartwork.

TAGLINE

active learning. active life.

To ensure that Dixie State is branded authentically and effectively, the institutional tagline is the only tagline permitted for use in marketing materials of any kind. When used as a visual component, the “active learning. active life.” wordmark should always be used. When writing “active learning. active life.” in text format, use quotation marks around the entire tagline and periods at the end of each phrase.

Example: We encourage you to come to Dixie State and take advantage of the institution’s unique “active learning. active life.” experience.

SAFE SPACING

Careful consideration must be used when placing logos close to other graphic elements or text. Please refer to the measurements on this page for the minimum amount of clear space required around the logo to protect its integrity. Allowing even more space is recommended. This ensures that other graphic elements or text do not appear to be connected with the logo, distract from the logo, or disrupt its visibility.

CORRECT USAGE

This placement of the logo allows for safe spacing around the logo to not distract from the photo as well as safe spacing along the edge of the frame of the photo.

INCORRECT USAGE

This placement of the logo does not allow for safe spacing along the frame of the photo.

DO NOT

Departmental logos represent individual campus entities as well as Dixie State University as a whole. Including the University’s logo in departmental logos strengthens DSU’s brand by increasing the University’s exposure to a variety of audiences. Additionally, the department’s brand is strengthened by connecting it to the recognizable, powerful DSU brand. A departmental logo exists to distinguish the department from similar departments at other universities rather than from different departments at DSU. University Marketing & Communication creates a family of logos for any campus entity free of charge. To request a logo, please visit umac.dixie.edu/services/design.

All academic departments must use a version of the institutional logo in their departmental logos. Nonacademic institutional departments may use Athletic Logomark #2 in their departmental logos upon specific approval from University Marketing & Communication.

ACADEMIC DEPARTMENTAL LOGOS

NONACADEMIC DEPARTMENTAL LOGOS

The presidential seal is the formal mark of Dixie State University. The seal can be used only on official University documents that include the President’s signature, such as diplomas and communications from the Office of the President.

FULL COLOR

ONE COLOR ACCEPTABLE COLORS:

The student leadership shield is used to represent DSU’s student leadership organizations. It is appropriate to use on all student leadership materials. Each organization has its own version of the shield that includes the organization’s acronym. The student leadership shield may be used by the following leadership organizations:

  • Dixie Sate University Student Association
  • Student Alumni Association
  • Ambassadors
  • Multicultural Student Council
  • Housing Resident Assistants and Resident Managers
  • Peer Coach Program

Athletic Brand

Dixie State University’s athletic brand embodies the program’s tradition of hard work, perseverance, sacrifice, and commitment to the community. When Dixie State student-athletes wear the Trailblazer uniform, they proudly stand for what the brand represents.

In this section of the Branding Guide, you will find the positioning statement and key messages as well as visual components such as fonts, colors, and logos that are associated with Dixie State Athletics. Appropriately using these assets not only assists with branding authentically and effectively, but also ensures compliance with DSU Policy 206 Trademarks and Collegiate Licensing and Policy 148 Branded Publications. These policies govern the Branding Guide and as such, the standards established in the guide must be followed.

Dixie State Athletics has a rich tradition that has blazed the way for today’s victories. After transitioning from a junior college all the way to Division I, DSU teams honor their history under the Dixie State University Trailblazers name. The pioneering spirit still drives Dixie’s student-athletes, coaches, and staff to pursue excellence in all areas of life including academic success, integrity, competitiveness, and fiscal responsibility. Dixie State Athletics pushes beyond the status quo and is dedicated to the tradition of blazing forward with honor and strength.

Key messages are to be employed when communicating on behalf of Dixie State Athletics. When creating athletic materials and messaging, determine who the appropriate audience is, decide which key messages will best resonate with them, and integrate those messages accordingly.

FIERCE

Dixie State University student-athletes are strong competitors who excel in their sports, challenge their opponents, are committed to improving, and don’t let anything prevent them from performing at their absolute best.

TRADITIONS

Dixie State University student-athletes are dedicated to honoring a rich heritage, adding to the storied championships, and thanking the community for its pivotal role in teams’ successes by maintaining a commitment to excellence.

ACADEMICS

Dixie State University student-athletes are as committed to their work in the classroom as they are to their performance on the field; education is their top priority as they prepare for successful and meaningful careers.

RESPECT

Dixie State University student-athletes respect their coaches, teammates, opponents, and selves by exemplifying the Dixie Spirit ideals of dedication, determination, and commitment to others.

DRIVEN

Dixie State University student-athletes have a passion for winning and work tirelessly to hone their skills and build team unity to represent Dixie State with pride.

SERVICE

Dixie State University student-athletes value service and understand the vital role service plays in becoming champions on the field, within their communities, and for the future.

The following fonts are approved to be used in athletic-branded materials. To provide flexibility and accommodate a variety of design needs and spaces, primary and secondary fonts are acceptable to use in all instances.

PRIMARY

SECONDARY

The athletic color palette should be used for all athletic branding materials.

PRIMARY COLOR

SECONDARY COLORS

OTHER PRINTABLE COLORS

All Dixie State Athletics’ creative assets may be printed in black and white.

Logos

Dixie State Athletics’ logos may be used on any athletic materials; however, the logo must remain in its original format and cannot be manipulated in any way. To provide flexibility and accommodate a variety of design needs and spaces, any of the athletic logos, logomarks, or wordmarks are acceptable to use in all instances. All athletic creative assets may be reproduced in any of the primary, secondary, or other printable colors:

As an option for affordable one-color printing, Athletic Logomark #2 may be printed in one color. The printed outline of the bison head must be in a color in the athletic color palette; however, the background may be any solid color.

SAFE SPACING

Careful consideration must be used when placing athletic logos close to other graphic elements or text. Please refer to the measurements on this page for the minimum amount of clear space required around the logo to protect its integrity. Allowing even more space is recommended. This ensures that other graphic elements or text do not appear to be connected with the logo, distract from the logo, or disrupt its visibility.

DO NOT

The bison included in Dixie State Athletics’ official logos and the caricature of Brooks created by University Marketing & Communication are the only bison depictions allowed to represent DSU. Other depictions of bison may not be paired with the Dixie State University name or any affiliated logos, logomarks, wordmarks, or distinguishable branding. However, artistic representations of bison may be commissioned for the use of institutional and athletic honors, awards, and works of art.

When generally referring to a trailblazer that is not associated with Dixie State, lowercase the word trailblazer, but when referring to a DSU Trailblazer, capitalize it.

Example: Bison were America’s original trailblazers, and Samuel Brooks was Dixie State’s original Trailblazer.

BROOKS CARICATURE

The Brooks caricature offers campus entities the use of imagery intended for younger audiences. The caricature may be used after approval from University Marketing & Communication has been secured.

General Branding Standards

The most powerful way to accurately spread the Dixie State University brand is for all of us to share what we are individually doing at the University. To assist with this effort, University Marketing & Communication is happy to offer a variety of services that will help effectively and efficiently tell the Dixie story.

UMAC’s Creative & Visual Services team transforms your ideas into strong visual components that authentically and effectively tell your story. CVS understands the Dixie State University brand inside and out and will employ the full power of the brand while incorporating the strengths of your area to create powerful design concepts. Request design services at umac.dixie.edu/services/design.

DESIGN STYLE CONCEPTS

To highlight the unique strengths of the University’s various divisions, University Marketing & Communication sets a design style concept for the institution, athletics, and arts. Each design concept is carefully selected in conjunction with the appropriate department to accurately and beautifully represent the respective area as well as reflect current, eye-catching design trends. Design concepts, which are periodically updated, are used for every promotional piece within the respective area and must be followed to ensure optimal consistency. Please work with University Marketing & Communication to incorporate the appropriate current design into any project you are working on.

 

Including well-composed, high-quality images and videos is crucial to creating products, websites, and social media pages that draw viewers in and succinctly tell the Dixie story. To achieve this, all images and videos included in DSU materials must be clear, compelling, and free from distractions. Videos must be filmed in landscape, not portrait mode.

Additionally, to properly illustrate DSU’s commitment to promoting the success of underserved and underrepresented faculty, staff, and students, it is important that images are indicative of DSU’s diverse campus by including individuals who represent a broad range of ages, races, cultures, and genders.

To ensure quality photos are featured in all DSU-branded materials, a comprehensive database featuring thousands of campus, academic, student-life, and other photos taken by UMAC photographers are available for free at photos.dixie.edu. If you need specific images or videos, a photo or video shoot can be set up for a nominal fee at umac.dixie.edu/services/photographyvideo.

UMAC’s photographers also offer complimentary annual headshots to help faculty and staff present themselves professionally. If faculty or staff members are unable to attend these free sessions in the fall, photographers are available year round to set up a photo shoot for a nominal fee.

Dixie State University’s licensing program ensures that the brand is properly represented on products and services marketed on and off campus. The licensing program is responsible for determining if products and designs are consistent with the goals and image of Dixie State University. The program ensures that the quality, content, production, and distribution of items bearing DSU trademarks are satisfactory and meet Dixie State’s standards.

DSU has contracted Learfield Licensing Partners to manage its licensing program. Learfield acts as an intermediary for the University and works directly with manufacturers and retailers. In order to distribute products bearing DSU’s institutional or athletic marks, manufacturers and vendors must be licensed through Learfield. All merchandise bearing any of Dixie State University’s verbiage or trademarks, regardless of whether or not the purchase is subject to royalty, must be purchased from licensed manufacturers.

For more information about DSU’s licensing program, visit licensing.dixie.edu.

USING DSU’S TRADEMARKS

  1. Officially recognized Dixie State University departments, student organizations, and other campus entities may use the University’s logos, logomarks, or wordmarks professionally printed on publications, brochures, fliers, campus signage, promotional giveaways, and other items by following these steps:
  2. Ensure the vendor is licensed by Learfield Licensing Partners. View a list of local Learfield-approved vendors at licensing.dixie.edu/local-licensees. Create a proposed design and gain Creative & Visual Services’ approval at umac.dixie.edu/services/design/uploadartwork or request CVS to create the design at umac.dixie.edu/services/design. Typically, the review process takes two to five business days, as each request is reviewed on a case-by-case basis to ensure compliance with Dixie State University policies.
  3. Order the approved item. Campus organizations must have a CVS approval number prior to submitting the artwork to the vendor. A printout indicating that a CVS approval number has been issued must accompany the purchased product’s receipt when it is sent to DSU Purchasing Services. Merchandise produced without authorization infringes on Dixie State University’s trademarks and will be subject to all available legal remedies.

NOTE: All business cards and letterhead must be designed and printed through University Marketing & Communication’s Creative & Visual Services division. Dixie State is under contract for the printing of all stationary items such as letterhead, envelopes, and business cards. It is not permissible to create or print your own cards, envelopes, or letterhead.

Signage is the most visible and essential element in branding the Dixie State University campus. It is the primary link to our identity for the thousands of students, alumni, faculty, staff, and community members who come onto campus every year. In order to maintain a consistent image throughout our facilities, it is important to adhere to the University’s facility branding standards. Because DSU has a variety of structures and building designs, there may be instances in which the appropriate building and branding committees will interpret these standards to address the needs of specific areas on campus. All facility branding must be approved by the impacted building and branding committees and supervisors before production begins. For up-to-date information on Dixie State University facility standards and approval processes, please visit umac.dixie.edu/facilitybranding.

Public Relations

The University Marketing & Communication team employs various techniques to share DSU updates, announcements, and accomplishments with audiences around the globe. To request public relations support, which is free of charge to all DSU staff and faculty, please visit pr.dixie.edu.

PRESS RELEASES

UMAC sends articles to the media to publish/air as they are received or to use to generate original stories. Press releases share accomplishments and advancements as well as promote events. To encourage individuals to attend community events, releases are sent one to two weeks prior to events. To share DSU-specific happenings and accomplishments with the community, releases and photos are sent immediately after the event occurs.

MEDIA ADVISORIES

UMAC sends weekly emails to media representatives to keep them aware of campus happenings and invite them to campus to cover events and accomplishments.

PRESS CONFERENCES

UMAC invites reporters from local and statewide news outlets to press conferences, which typically feature a panel of speakers and announce major University news or promote special campus happenings.

MAGAZINE ARTICLES

UMAC writes feature articles for Dixie State University Magazine as well as various community publications. UMAC is always accepting suggestions for article topics.

BLAZER BULLETIN POSTS

Publicity requesters write entries and supply photos for this crowdsourced blog. Blazer Bulletin allows the person most knowledgeable and passionate about the news item to directly reach people who seek out information about DSU.

HOMEPAGE SLIDERS

UMAC maintains the carousel of three to five images that are on display on the dixie.edu homepage at any given time. UMAC selects the sliders’ content based on newsworthiness, giving priority to sliders that promote large events with an anticipated attendance of more than 1,000 individuals, announcements that are relevant to a broad audience, and emergency updates that impact a vast majority of university stakeholders.

MEDIA RELATIONS ASSISTANCE

UMAC helps write talking points and advises faculty and staff on how to talk to reporters.

UMAC manages Dixie State University’s official social media accounts and is willing to consider posting about your campus-related news. All social media accounts using University branding must be registered with UMAC.

For information on how to create and register a University account, training sign-ups, best practices, popular hashtags, and more, please visit umac.dixie.edu/social-media. Connect with our main social media accounts:

FACEBOOK: @dixiestateuniversity | INSTAGRAM: @dixiestate | TWITTER: @dixiestate | YOUTUBE: Dixie State University | LINKEDIN: Dixie State |

WRITING STYLE GUIDE

The Writing Style Guide is the set of standards the DSU Public Relations Team follows when supplying the media with content, engaging with users on the University’s social media pages, and interacting with the community. This guide is meant to help Dixie faculty and staff better understand and utilize DSU’s PR resources to promote their departments. This guide includes information about the publicity options available at DSU, tips on how to speak to reporters, and social media best practices.

The official editorial style manual for Dixie State University is The Associated Press Stylebook. The book is easy to use and a storehouse of information about grammar and usage. It covers most questions campus writers will have about style issues.

Style also requires a good dictionary for spelling and usage issues not covered in the AP Stylebook. The AP-recommended dictionary is Webster’s New World College Dictionary, online at m-w.com. In most cases, the first spelling choice listed in the dictionary should be used.

The Word Usage guide below is an abbreviated list of AP Stylebook entries specific to Dixie State University or frequently used when writing for or about the University. In a few instances, Dixie State strays from AP style to accommodate the academic writing style that befits a university. Those instances are detailed in the guide below. Refer to the most recent edition of The Associated Press Stylebook for a comprehensive guide.

academic degrees: Generic degree terms such as associate degree, bachelor’s degree, master’s degree or doctorate are not capitalized: He has a bachelor’s degree in biology. (Note that it is associate degree, not possessive.) However, capitalize the formal name of degrees: Bachelor of Arts; Bachelor of Science in Business Administration. Avoid abbreviations such as B.A., M.A., Ph.D. when possible. When abbreviations are necessary, include periods.

academic departments: When writing about a DSU academic department, capitalize the department name: She is a professor in the Humanities Department. However, when not using the formal department name, do not capitalize: She is studying humanities.

acronyms: Acronyms should be in capital letters with no periods: GPA, ID cards, ROTC, USA. With the exception of well-understood acronyms and abbreviations, such as GPA and USA, spell out the full name or title on first use; do not follow the spelled-out reference with letters in parentheses. On subsequent references, you can use the abbreviation alone. Example: Many students take advantage of the First Year Experience program during their first year at Dixie State. FYE offers new students the opportunity to explore what Dixie State has to offer before committing to a major. NOTE: To avoid alphabet soup in an article, a shorter version of the title is often preferred to the acronym: The Multicultural Inclusion Center offers a variety of services to students, and a number of clubs are housed in the center.

adviser: Not advisor.

addresses: Use the abbreviations Ave., Blvd. and St. only with an address: 225 S. University Ave. Spell out and capitalize avenue, boulevard, and street when they are part of a formal street name without a number: University Avenue. Lowercase and spell out when used alone or with more than one street name: St. George and Church boulevards. Never abbreviate similar words such as drive, alley and road. For St. George’s grid system, abbreviate the first direction: 100 S. 100 East. Set off the name of a state with commas when it follows the city name in a sentence: St. George, Utah, is the home of Dixie State University. When using a mailing address, use standard postal codes.

alumna, alumnae, alumnus, alumni: Alumna is the feminine singular form. Alumnae is the feminine plural. Alumnus is the male (or nonspecific gender) singular. Alumni is the masculine or mixed-gender plural.

catalog: Not catalogue.

chair: Use the nonsexist terms chair or chairperson, depending on the preference of the individual. AP prefers chairman or chairwoman, but don’t use those unless they are part of an official title.

contractions: Although contractions may be discouraged in formal academic writing, they are acceptable in most instances for University news, marketing pieces and websites.

coursework: One word.

credits: This is the accepted term at Dixie State. Don’t use credit hours or hours.

dates: Always use numerals without st, nd, rd or th on the end: President Williams’ birthday is March 14, 1971. When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Spell out the month when using a month without a date. The spring semester will begin in January 2017. If the month, date and year are all included, set the year off with commas: Classes started on Aug. 22, 2016, and the students rejoiced. The year is not necessary when referring to something within the current calendar year. When referring to a date that is within the next week, just use the day of the week; when it is further out than that, just use the date: The club will meet on Wednesday and then again on Sept. 21.

Dixie State University, Dixie State: Use Dixie State University on first reference in any piece. Use Dixie State as the shortened version for the name of the university.

grades: Use the capital letters, A, B, C, etc., with no quotation marks. Plurals are made by adding s, except in the case of A, which has an apostrophe to avoid confusion with the word as: A’s, Bs, Cs, etc.

GPA: Acceptable in all references for grade-point average.

international students: Not foreign-exchange students.

non: Words with the prefix non are generally not hyphenated unless the prefix is directly before a proper noun: nondegree, nonresident, noncredit, non-English speaking.

off campus, on campus: Hyphenate when using as an adjective, not as an adverb. Example: Off-campus housing is plentiful during the summer. It’s difficult to find housing off campus during the fall semester.

pre and post: These prefixes generally don’t take hyphens unless they come directly before a proper noun: preregister, premedicine, postbaccalaureate, pre-Columbian.

President Richard “Biff” Williams: In formal University publications, refer to him as President Richard B. Williams on first reference and President Williams on second reference. For more casual products, such as press releases, refer to him as President Richard “Biff” Williams on first reference and Williams on second reference.

range of time, day or date: The preferred form in body copy is to use words such as “to” and “through” instead of using a dash when referring to a range of time or days of the week. Example: The seminar is scheduled to take place from April 1 to 3. Office hours are Monday through Friday, 8 a.m. to 5:30 p.m. In nonsentence form, such as a listing, dashes are acceptable.

résumé: The preferred spelling includes the diacritical marks and helps avoid confusion with resume.

semesters: Lowercase the semester name when referring to a general time of study, but capitalize it when referring to a specific semester: He is taking 15 credits in the spring semester. The Fall 2016 Semester began on Aug. 22.

state names: Spell out the names of states when used alone in text or after the name of a city or county. Do not include the state name when referring to a city of town in Utah. Use the postal service abbreviation and zip code in a complete address. (AP recently has changed to follow this style.)

student housing: This is preferred to dorm or dormitory when referring to housing units at Dixie State.

theater, theatre: DSU’s Theatre Department is spelled the British way, so when referring to the program use the British spelling, but when not referring to the official department, go with the American spelling: DSU’s Theatre Department puts on great theater productions.

times: Punctuate times as follows: 7 a.m. or 8:30 p.m.

toward: Not towards.

University: In official DSU publications, capitalize University when it stands alone and is referring to Dixie State University, but lowercase it when referring to institutions of higher education in general: She said that she loves Dixie State and the University is her favorite university in the state. In press releases, always lowercase university.

URLs: It isn’t necessary to include http:// or www. in a URL when it is clear that it’s a Web address. Some sites do, however, require one or both elements of the URL, so test it first. When listing Web addresses, try to get the URL to fit on a single line. If it is necessary to break the URL, try to break it before a slash or period. Don’t allow the URL to break itself by adding a hyphen because that could change the address. Use appropriate punctuation after a URL. If it finishes a sentence, place a period after it.

website: One word, lowercase.

-wide: There is no hyphen when using as a suffix: citywide, nationwide, Universitywide or industrywide.

work-study: Hyphenate; capitalize only when using the formal designation: Federal Work-Study Program.

Word Usage PDF Download

Ampersands: Don’t use an ampersand in place of the word “and” in text unless it is an official part of a name: University Marketing & Communication.

Bulleted lists: When making a bulleted or numbered list, be sure that capitalization, punctuation and structure are consistent. If items in a list are complete sentences, end each one with appropriate punctuation.

Colons: The colon is used to indicate something is following that will complete or amplify the previous material. It isn’t necessary to capitalize the word immediately following a colon unless it begins a complete sentence of its own or is a proper noun. Don’t use unnecessary colons in sentences.

Correct: Visit the website at dixie.edu.
Incorrect: Visit the website at: dixie.edu.
Use a colon when the sentence isn’t complete without it.
Visit the Dixie State website: dixie.edu.

Commas: In University products, consistently use the Oxford comma. In press releases, do not use an Oxford comma in a series of more than two items unless it is necessary to clarify the meaning. If more than one series is used in a sentence, separate the series by semicolons if necessary to clarify the sentence.

Set off the name of a state with commas when it follows the city name in a sentence: St. George, Utah, is the home of Dixie State University.

Commas set off the year in a complete date: May 3, 2013, marked Dixie State’s first commencement ceremony as a university. There is no comma if only the month and year are used: Dixie State’s first university commencement ceremony was in May 2013.

Dashes: The en dash (named because it is the width of the letter “n”) is wider than a hyphen and is used between ranges of dates: The 2016–17 academic year got off to a great start. There are no spaces before or after the en dash. In text, use the missing words instead of a dash: He was at Dixie State from 1993 to 1998.

The em dash (named because it is the width of the letter “m”) is used to indicate a break in thought or a strong parenthetical phrase: Two professors — a first-year history professor and a tenured English professor — share the teaching duties. There are spaces before and after the em dash. An em dash is indicated by two hyphens in typed material or can be made on a Mac by entering option, shift and dash at the same time.

Exclamation points: Use them sparingly. Never use more than one exclamation point in a paragraph and very seldom use more than one in an article. Never end a single sentence with more than one exclamation point.

Hyphens: Use a hyphen when forming a compound modifier: Dixie State University is an open-enrollment institution. Note: When an adjective ending in –ly is used, a hyphen is not necessary: Only one bag of groceries fits into the comically small trunk.

Parentheses: Avoid using parentheses when inserting a parenthetical statement into a sentence. Rather, use a set of em dashes: Dixie State University — an open-enrollment institution — offers more than 150 academic programs.

Quotation marks: Quotation marks are placed outside of commas and periods, but inside of semicolons and colons. Question marks and exclamation marks are placed inside or outside the quotation marks, depending on whether they are part of the quote: Would it be fair to say, “Dixie State University is the best university in the state”? The professor asked his student, “Did I hear you correctly?”

Avoid using quotation marks around a word because the word isn’t being used literally or to call attention to it or. Rather, choose stronger words that better convey the meaning of the sentence.

Put quotation marks around compositions such as books, computer games, movies, plays, operas, poems, album names, songs, lectures, speeches, works of art, and TV and radio program titles.

course titles: Capitalize course titles when used in text: She is taking Cultures in Conflict this semester.

departments, programs, offices: Capitalize the official names of University departments, programs and offices: Office of Financial Aid and Scholarships, College of the Arts. She is studying in the Humanities Department. Lowercase when not using the official name: financial aid office, the college. She is studying humanities. Don’t capitalize a generic term that follows or precedes more than one name: the Arts and Health Sciences colleges. Don’t capitalize the words program, office, etc., if they are not part of the unit’s official name: University Marketing & Communication office. See the Offices and Departments listing for a official names.

headlines, headings and subheads: For newspapers and websites, only capitalize the first word and proper nouns. For magazines, capitalize each word.

homecoming: Capitalize only when referring to DSU Homecoming.

majors, minors: Lowercase: communication, business administration.

state: Don’t capitalize the word state: state of Utah. Use the same rule with city of St. George.

titles: Capitalize a title when it appears before the person’s name: Professor Fred Smith. Do not capitalize a title when it follows a person’s name: Fred Smith, professor of accounting. The exception to this rule is for a named chair or professorship that contains the academic title or for a faculty member who has earned a title such as Distinguished Professor: Jane Doe, Distinguished Professor of mathematics.

  • Spell out numbers one through nine within text. Use numerals for higher numbers. Exceptions are made for ages, monetary units, percentages and GPAs, which are always numerals unless they start a sentence: 8 percent, 3.5 GPA, 3-year-old daughter, 7 cents. It’s acceptable to mix uses in a sentence: Dixie State has 13 intercollegiate athletics programs: seven women’s and six men’s.
  • Spell out percent instead of using the % symbol: 18 percent
  • Plurals of numerals are made by adding the letter s: 100s, 1990s. There is no apostrophe in the plurals. Contractions of years take an apostrophe: Class of ’92. Make sure the apostrophe bends outward.
  • Numbers containing four digits or more (except years) take commas between each series of three numbers: 4,000, 12,297,865. For rounded numbers of more than six digits, it is appropriate to use a figure and a word: $14 million, 237 billion.
  • Use dollar signs and numerals for monetary references. It’s not necessary to add .00 after whole dollar amounts. If you are just discussing cents, use the word: 5 cents; 47 cents.
  • Telephone numbers are written with a hyphen between groupings for press releases: 435-652-7500. For University publications, use a period between groupings: 435.652.7500.
  • Spell out numbers at the start of a sentence unless they represent a year. Avoid starting sentences with numbers if possible. 1776 is the year the Declaration of Independence was signed is permissible, but it would be better to rewrite the sentence to avoid starting with the year: The Declaration of Independence was signed in 1776.
  • A series of years should be indicated by using the entire year in the first year and only the last two numbers in the second year: 2015-16. When the years cross a century mark, the entire year must be used: 1999-2002.

A

Ambassadors: DSU Student Ambassadors give campus tours, host overnight visits for high school seniors, and share their experiences as DSU students with prospective students across the country. They are part of New Student Programs.

B

Blazer Digest: Maintained and distributed by DSUSA, Blazer Digest is placed in bathroom stalls across campus and informs readers of upcoming campus events and deadlines.

Brooks: The name of DSU’s athletic mascot. Brooks the Bison was introduced to the community on April 11, 2016, when the University unveiled its new Trailblazers athletic identity, and the mascot costume was unveiled at the first home football game of the 2016 season. Brooks is named after Samuel Brooks, the first student to enroll in the institution — then known as St. George Stake Academy — in 1911. Samuel Brooks slept on the steps of the academy the night before enrollment opened to pay the $10 tuition because he was so excited to attend.

Brooks’ Buddies: A free club for kids ages 1-12 organized by Dixie State Athletics that offers members opportunities to interact with Dixie State student-athletes and coaches.

C

“Cloud”: The interactive art installation by Christian Moeller is located inside the main entrance of the Holland Centennial Commons. 28 by 22 feet in size, the art piece holds 12,000 linen-bound books in which students, faculty, staff, and visitors can draw or journal to leave their mark and be a part of Dixie forever.

D

“D” on the Hill (“D” on the black hill): The white “D” on the hill overlooking St. George. The hill is west of Bluff Street, and the “D” is even with Tabernacle Street, in line with the original St. George Stake Academy building. In 1915, civil engineer Leo A. Snow laid out lava rocks to create the “D,” 12 Dixie students created a path to it and nearly 100 students filled in the 100-foot tall by 75-foot wide “D” with stones and applied whitewash to it. The “D” was constructed in a display of the ideals of determination, development and devotion and still represents the Dixie Spirit to this day.

D-Day (Whitewash the “D”): The traditional event during D-Week when students, alumni and community members hike up to the “D” on the Hill to whitewash it and eat breakfast together. The tradition started in 1915 when students ate lunch and performed skits on the hill immediately after constructing and whitewashing the “D.”

D-Queen: The winner of the D-Queen pageant, who serves as a positive representatives of Dixie. The pageant has been part of D-Week since 1922 and is more than a typical beauty pageant. Service, community involvement, an interview and academic achievement make up 60 percent of the contestants’ scores, with talent, evening wear and essay-writing categories filling the balance.

D-Week: A spirit week full of fun, traditional events similar to Homecoming Week, but held during the spring semester. During D-Week, the “D” on the Hill is lit up in red.

D Circuit: The outdoor fitness center near the sand volleyball courts south of the Ernö and Etel Udvar-Hazy School of Business. Open to everyone, the D Circuit is a place people can become physically fit and also have better mental and emotional health.

Dixie: Washington County is known as Utah’s Dixie. In 1861, leaders of The Church of Jesus Christ of Latter-day Saints called 309 families to create The Dixie Mission in St. George and grow cotton. The nickname stuck because of the region’s isolation from the rest of the state and its temperate climate that is comparable to that of the southern region of the U.S.

Dixie Announce: An email listserv that is managed by UMAC and reaches all faculty and staff. Employees cannot opt out, so emails must be approved and relate to official university business or events. Emails to be distributed on Dixie Announce should be sent to dixieannounce@dixie.edu.

Dixie Blaze: Dixie State University’s Dance Team.

Dixie Foundation: A nonprofit 501(c)3 foundation that exists to support DSU and education. Since its inception, the foundation has helped thousands of students by offering need-based scholarships to Dixie State University. Funding for these scholarships comes through the annual Fire & Ice Gala, a formal event held in February that features silent and live auctions, a nice dinner and entertainment. The foundation was formerly known as Dixie College Foundation.

Dixie’s Got Talent: An annual talent show that raises money for DSU need-based scholarships. Contestants go through two rounds of auditions before approximately 20 are chosen to perform in the main event at the M.K. Cox Performing Arts Center, where the audience votes for their favorite performers. Based on judges’ assessments and the audience’s votes, prizes are awarded in youth and adult categories. The event is hosted by the Dixie Scholarship Associates, Dixie Foundation and Dixie State University Student Alumni Association.

Dixie ID: Student/faculty/staff ID number.

Dixie Red Fridays: On Fridays, those on campus and in the community are encouraged to wear red to show their DSU pride.

Dixie Rock: This St. George landmark, also known as the Sugarloaf, is a large red rock that overlooks St. George and is located north of campus along Red Hills Parkway. It represents Dixie High School and the “D” on the Hill represents DSU.

Dixie Spirit: The rich pioneering heritage of sacrifice, determination, generosity and gumption that the region was founded on and is still embraced by the campus community today.

Dixie State University Student Association (DSUSA): DSU’s student government is funded by student fees, led by the student body president and composed of six branches: Academics, Athletics, Clubs & Organizations, Public Relations, Service, and Student Life.

Dixie State University Trailblazers Art in the City: A partnership between DSU and the City of St. George that places hand-painted bison statues around the city and at local businesses. The project promotes Dixie State University, local businesses and the arts while beautifying the city and creating a greater university town environment.

Dmail: The email account Dixie State University offers each current student. Dmail is run by Google and shares the same interface as the Gmail client. The University uses students’ Dmail addresses to communicate with them.

E

Encampment Mall: The grassy field between the Jennings Communications Building and the Kenneth N. Gardner Student Center. At the north end of the mall, a memorial pays homage to the pioneers who settled right there when they first came to St. George.

F

The Family Fountain Sculpture Garden: The art installation of statues of a family in a pool of water is south of the Performing Arts Building and was added to campus in 1985. It was donated by Dr. Mervyn and Sue Cox, designed by Day Christensen and sculpted by Dennis Smith.

G

Great Race: One of D-Week’s signature events, this relay race is held on the Friday of D-Week each year. Ten-member teams make their way across campus by foot, bicycle, roller blades, water, mud and more. The Great Race started in 1964 as a bicycle race around the black hill and transformed into a relay in the 1970s. In 2000, the tradition was revived on the Dixie State campus and still includes some of the original events.

H

Hall of Fame Induction Ceremony and Founders’ Day: The annual assembly is traditionally held immediately following the Homecoming Parade on the Saturday of Homecoming week in the St. George Tabernacle and pays tribute to DSU’s founders Edward H. Snow, Thomas P. Cottam, George F. Whitehead, James G. Bleak, David H. Cannon, Arthur F. Miles, David H. Morris and John T. Woodbury. During the program, the new class of Hall of Fame honorees are also inducted and thanked for their contributions to DSU. The Hall of Fame was created in 1998 with the induction of 18 individuals. Now, just a few people are added each year in the categories of Athletics, Business, Education, Fine & Performing Arts, Public & University Service, Science & Technology, and Social Science & Humanities.

I

Institute for Continued Learning: A program of classes and activities for lifelong learners. Membership allows participants to take as many courses as they’d like for $45 per semester. Classes are led by volunteers, either retired professionals who have expertise in their subjects or individuals who have skills and interests that they are willing to share. ICL classes are offered from early September through mid-April. There are no tests, grades or required attendance.

J

K

Kathryn Lloyd Richards Sculpture Garden: Located north of the Dolores Dorè Eccles Fine Arts Center, the sculpture garden was donated in 2009 by Franklin D. Richards Jr. and Kathryn Lloyd Richards and allows students and visitors to recharge and connect with nature.
Kemp Corner: The collection of University Pavers at the base of University Tower that is named after Greg Kemp.

L

LGBTQ+ Resource Center: An acronym for Lesbian, Gay, Bisexual, Trans, Queer/Questioning and other, the center is located in the Val A. Browning Learning Resource Center, was established in 2016 and is part of the Multicultural and Inclusion Center.

M

memory gardens: A picnic table, two benches, and a metal canopy surrounded by native sandstone and complete with electrical outlets and wireless Internet access, memory gardens are tranquil places for students to study while taking advantage of the mild weather and beauty of the campus. Eight memory gardens were built all around campus as part of the centennial celebration that began in 2011 and were dedicated in 2013.

Midnight 5K: Held each year during Homecoming week at Legend Solar Stadium by the Student Alumni Association. This 5K run raises funds for needs-based scholarships and has a different theme each year.

Miss Dixie: The traditional pageant during Homecoming Week. Contestants are judged in physical fitness/swimwear, evening wear, talent, an onstage question and personal interview. Miss Dixie wins a full-tuition scholarship and the opportunity to represent Dixie State at the Miss Utah Pageant the following summer and compete for a chance to advance to the Miss America Pageant.

Multicultural and Inclusion Center (MIC): A student-support service established to increase diversity via the recruitment and retention of students from diverse backgrounds and the enrichment of campus life through cultural and awareness activities.

My Dixie: The online tool to check course availability, register for classes, check grades, order transcripts, accept financial aid, pay tuition, update personal information and more. Log in at https://bannersec.dixie.edu/proddad/twbkwbis.P_WWWLogin.

N

name: 1911-1913 — St. George Stake Academy
1913-1916 — Dixie Academy
1916-1923 — Dixie Normal College
1923-1970 — Dixie Junior College
1970-2000 — Dixie College
2000-2013 — Dixie State College of Utah
2103-Present — Dixie State University

National Bison Day: An annual commemoration of the ecological, cultural, historical and economic contribution of the American bison celebrated on the first Saturday of November each year.

O

Opine: An email listserv that reaches faculty and staff who have opted in. This listserv is an opportunity for employees to share nonofficial business and have discussions. Anyone can send messages to the recipients on this list by sending emails to opine@dixie.edu.

Outdoor Mosaic Mural: The ceramic tile mural on the west side of the Graff Fine Arts Building. It is a collection of symbols, each representing an important aspect of the Virgin River and its significance to Utah’s Dixie. The mural was created by artist Harrison T. Groutage and mosaicist Hanns Joachim Scharff and measures 15 feet, 4.5 inches by 127 feet, 9 inches.

P

Paint “D” Road: Organized by the DSU Student Association, this traditional event is held during D- Week and students paint the athletic logo on the street in front of the M. Anthony Burns Arena.

Pratt & Whitney Fountain: In appreciation of their contributions to education, Dixie State recognized Pratt & Whitney Dependable Engines by dedicating the fountain in the Ernö and Etel Udvar-Hazy School of Business to them in 1996.

President’s Fitness Loop: A system of five walking/jogging trails ranging from .25 to 2 miles in length that weave around and through the DSU campus.

President’s Grove: Donated by Dixie College Women’s Association in memory of President Arthur F. Bruhn, the institution’s 10th president who led the institution from 1954 to 1964. Located between the Val A. Browning Learning Resource Center and the Science building, the area is grassy with large trees.

Q

R

Raging Red: DSU’s song and dance performance team travels throughout the community, nation and world to promote Dixie State.

Reading Day: The day before Final Exams begin on which no classes are held.

Rock the Mall: Traditional event at noon on the Friday of Homecoming Week during which students perform different renditions of the Dixie State University school song while competing against each other in a lip-sync/skit contest.

S

Stampede, The: Dixie State’s student section at athletic events. The Stampede falls under the VP of Athletics within the DSU Student Association.

Student Alumni Association: A student group that upholds traditions, hosts events, and fosters lasting relationships between DSU students and alumni. For example, SAA hosts tailgate parties at the Wade Alumni House before every home football game, an annual Easter Egg Hunt for DSU faculty and staff’s families, and a breakfast after the annual whitewashing of the “D” on the Hill each D-Week.

T

Trail Tracker: A weekly e-newsletter that is emailed to the entire DSU student body through the Enrollment Services and Dean of Students offices to inform students of campus events and update them on important dates and information. To contact the Trail Tracker team, email trailtracker@dixie.edu or call 652-7514.

Trailblazer Club: A nonprofit organization that supports community involvement opportunities for Dixie State student-athletes and provides funding to the Athletic Department. Among other benefits, members receive reserved seating and access to hospitality tents at home games.

Trailblazers Cafe, The: The cafeteria located in the Kenneth N. Gardner Student Center is comprised of Brooks’ Range (homestyle cooking) Bisonte’s Italian Kitchen (pizza and pasta), Wild Wok (Asian cusine), and Blaze Grill (barbecued hamburgers, chicken, etc., and fries).

True Trailblazer: Traditional event during both Homecoming and D-Weeks during which students stand in the O.C. Tanner Fountain and kiss at the stroke of midnight.

U

UMAC : Stands for the University Marketing & Communication office, which promotes and protects the DSU brand and disseminates information about DSU to the world. UMAC manages the University’s photography/videography, public relations, social media, marketing, design, and event coordination needs. Creative & Visual Services, which uses graphic design student interns to design campus publications, signs, stationary, etc., is also housed under UMAC.

University Pavers: Made from natural-cut stone, University Pavers line the base of University Tower and Holland Patio at Kemp Corner. Purchased by alumni and community members, pavers are engraved with donors’ names and inspirational quotes of their choosing.

University Tower: Located directly northeast of the Holland Centennial Commons, University Tower is an 85-foot clock tower that emits a beam of light into the sky to represent the beacon of learning, plays music from speakers, and shines in a wide variety of colors.

V

W

Wednes-D: Weekly student activities hosted almost every Wednesday during the semester by the DSU Student Association.

Williams, Richard “Biff”: The 18th president of Dixie State University was named president on July 17, 2014. In articles, refer to him as Dixie State University President Richard “Biff” Williams on first reference and Williams thereafter.

X

Y

Z

Dixie Glossary PDF Download

Abby Apartments

Atwood Innovation Plaza

Bruce Hurst Field

Campus View Suites

Chancellor Apartments

Cooper Fields

D Circuit

Dixie View Apartments

Dolores Doré Eccles Fine Arts Center

Edith S. Whitehead Education Building

Encampment Mall

Ernö and Etel Udvar-Hazy School of Business

Frank Habibian Wrestling & Athletic Center

George S. Eccles Fitness Center

Graff Fine Arts Building

Human Performance Center

Institute for Continued Learning

Jeffrey R. Holland Centennial Commons

Jennings Communications Building

Kenneth N. Gardner Student Center

Legend Solar Stadium

M. Anthony Burns Arena

M. Anthony Burns Offices

M.K. Cox Performing Arts Center

Morgan Apartments

Nisson Towers

North Plaza

O.C. Tanner Amphitheater

O.C. Tanner Fountain

Performing Arts Building

Russell C. Taylor Health Sciences Center

Science

Science, Engineering & Technology Building

Sears Art Museum Gallery

Shiloh Hall

S.J. Atkin Administration

Smith’s Computer Center

Snow Math & Science Center

St. George LDS Institute of Religion

Stephen & Marcia Wade Alumni House

Student Activities Center

Technology Building

University Plaza

Val A. Browning Learning Resource Center

Wellington & Margaret McDonald Center for Humanities & Social Sciences

Campus Buildings & Structures PDF Download

Avoid all sexual or racial stereotyping and language. Use he or she or make the usage plural: they. Many words now have neutral alternatives: firefighter, police officer, chair, or chairperson. Use these rather than assuming a particular gender. Don’t create words such as s/he, and use skillful writing to avoid putting two words together with slashes: he/she.

Disabilities are handled according to the preference of the person or group. In writing about disabilities, stress the person, not the disability: persons with disabilities rather than the disabled. If you have questions, check with DSU Disability Resource Center, 435-652-7516.

Ethnic designations generally follow the preference of the group being referred to. DSU Multicultural/Diversity Center, 435-652-7730, can help with questions. As a general rule, identify ethnic groups by recognized ethnic designations. African American, Asian, Pacific Islander, Latina, Latino, Hispanic and Native American are acceptable identifiers.

When referring to ethnicity, the generic terms black and white aren’t capitalized. However, if you capitalize one to conform to a particular group’s preference, capitalize both.

Events Guide

Events strengthen the Dixie State University brand by highlighting the institution’s offerings and accomplishments and bringing the community onto campus to showcase the amazing developments taking place here. Additionally, events make a good impression of the University on participants, leaving them eager to engage with Dixie State again. Consequently, it is important to brand any event associated with DSU appropriately and to plan for every detail to ensure a successful event. Below is an overview of the steps to follow when planning an event. However, please be sure to read the full Event Planning Guide at umac.dixie.edu/event-planning-guide and use its included resources before organizing an event.

Defining the scope of your event allows you to lay the foundation for all of the decisions you will make during the event-planning process. Once your purpose, goals, and audience are identified, you can reflect back throughout your planning process to make sure you are being strategic about the purpose of your event.

The key to a successful event is solidifying the important details you and your participants will need to know. Selecting your event coordinator, date, venue, and budget are critical pieces to determining how your event will flow.

The University wants every event to be safe and successful. To assist you in accomplishing this goal, various policies and protocols are necessary. By becoming familiar with these key pieces of information, you will ensure you have a smooth planning process and your attendees have a safe and positive experience while on campus.

It is important to make arrangements early to allow for appropriate planning and budgeting. Services that need to be contacted vary by event type. Follow the event planning timeline, which can be found in the Resources section of the full Event Planning Guide, to identify who to contact for the services you need and when this connection should be made.

A well thought-out and highly organized program is essential to getting your message across to your audience. Reflect back on your event scope to properly structure your program.

With proper planning, the day of the event can run smoothly. It is important to allow plenty of time for setup and to properly assign roles and responsibilities, leaving the event organizer free to troubleshoot any last-minute needs.

Online Resources

Below are quick links to frequently requested branding support.

TRADEMARK & LICENSING

umac.dixie.edu/licensing

DESIGN SERVICES

umac.dixie.edu/services/design

ARTWORK APPROVAL

umac.dixie.edu/uploadartwork

PUBLIC RELATIONS SUPPORT

pr.dixie.edu

SOCIAL MEDIA

umac.dixie.edu/social-media

EVENT PLANNING GUIDE

umac.dixie.edu/event-planning-guide

FACILITY BRANDING GUIDE

umac.dixie.edu/facilitybranding

RENTAL MATERIALS FOR MARKETING PURPOSES

umac.dixie.edu/services/rentals

SWAG

umac.dixie.edu/services/swag

LOGOS AND OTHER VISUAL ASSETS

umac.dixie.edu/logos

PHOTOS

photos.dixie.edu

EMAIL SIGNATURES

umac.dixie.edu/forms/signature-form

BUSINESS CARDS

umac.dixie.edu/services/design/business-card-form

Contact Information

For additional information, please contact the University Marketing and Communication office at 435-879-4441 or stop by University Plaza – Building C.

To learn more about our team, please visit umac.dixie.edu/about-us/umac-team/.