Key messages are to be employed when communicating on behalf of the University. When creating institutional materials and messaging, determine who the appropriate audience is, decide which key messages will best resonate with them, and integrate those messages accordingly.
VALUE
Utah Tech University is a premier open-enrollment teaching institution that offers a quality education in more than 200 academic programs at one of the lowest tuition costs in the Western United States.
ACTIVE EDUCATION
Utah Tech University provides personalized and engaged learning experiences under the direction of skillful and devoted faculty and staff members.
INNOVATION
Utah Tech University is on the forefront of technology, health education, and business, and incorporates cutting-edge learning practices across all disciplines.
COMMUNITY ENGAGEMENT
Utah Tech University is closely connected to its community and focuses on shaping students through experiential, civic, and service learning.
DESTINATION
Utah Tech University offers unparalleled opportunities for an active lifestyle in a world-renowned community surrounded by striking landscapes and national parks.
PREPARATION
Utah Tech University is committed to overall student success and prepares students for rewarding careers and enriched lives.
TRADITION
Utah Tech University is built upon a rich pioneering heritage of sacrifice, determination, and generosity that is still embraced by the campus community today.
When crafting content, be sure to include at least one key message in each piece of communication. When determining which key messages to include, carefully consider the audience and which messages will best resonate with them and most effectively express the purpose of the communication. Utah Tech University addresses a wide variety of audiences, but has a core group of stakeholders most frequently reached. When interacting with these audiences, consider employing the following key messages.
PROSPECTIVE STUDENTS
Value, Active Education, Innovation, Destination, Preparation
CURRENT STUDENTS
Value, Active Education, Innovation, Preparation, Tradition
PARENTS
Value, Active Education, Innovation, Community Engagement, Preparation
COMMUNITY MEMBERS
Community Engagement, Destination, Tradition
ALUMNI
Community Engagement, Tradition
DONORS AND LEGISLATORS
Value, Active Education, Innovation, Community Engagement, Preparation